Studio: OG Romeo Ltd
Role: Branding Designer
Client: Corgi Coffee

Corgi Coffee

A bar and roastery that never happened. A pitch project that never quite managed to take off but allowed for a playful brand exploration.

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Corgi Coffee started as the typical passion project you get very excited about discussing with friends that share a common passion.

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Coffee was to be roasted and packed in unique blends. We would have expanded to more products with the growth of the business.

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We wanted to create a strong mascotte as a point of differentiation and centrepoint to the brand. A lot of the materials were designed and produced as proof that the brand concept that was strong, consistent and something worth investing into. This included brand classic print and digital touchpoints such as stickers, vouchers, menus; animation to be used for social media posts and even the products that the roastery would have manufactured.

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Unfortunately this brand never became a reality as we moved on and pursued other ventures. I still love the project as a personal cherished moment of unrestrained creativity, concept to execution.

Luca Romeo — Design & Illustration

London / Milan

© Luca Romeo 2022