Role: Brand Designer
Studio: Adjust Your Set
The American Collection is an exclusive list of vehicles designed to evoke the American dream, available only in selected US airport Hertz rentals for the discerning traveller to enjoy the ultimate American road trip. As logo designer for the project, I was tasked with creating an asset that could be used across all campaign touchpoints and coexist harmoniously with the main Hertz logo.
Luca Romeo — Design & Illustration
London / Milan
© Luca Romeo 2023